How Virtualizing BLE Beacons will change the indoor mobile experience

Thanks to cellular GPS, the days of pulling your car over to ask for directions are long gone. It has never been easier to find your way from point A to B and to track down nearby points of interest like restaurants or gas stations.

But, what happens when you walk indoors? The “blue dot” navigation experience doesn’t exist. When inside a mall, conference center, or office complex, you are back to stopping and asking for turn-by-turn directions when needed. 

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